From the blog
Now listing 173 brands and 484 products
Ninety-seven brands and ten categories added in one day, and what a listing means before we have tested something.
Dana Whitfield · · 1 min read
WiseConsumer now lists 173 direct-to-consumer brands and 484 products, up from 76 brands this morning. Every one of them has a real price, a link to buy direct, and a place for owners to leave a review that an editor reads before it goes live.
Where the new brands came from
We started from the brands spending the most on ads right now, because those are the ones you are seeing in your feed and asking about. If a brand is running a landing page, a listicle or a quiz funnel at scale, it is on the list. The 97 added today include Goli, HexClad, OOFOS, Jones Road, Huel, Cymbiotika, Kitsch, Bearaby, Onnit and 1st Phorm.
Ten categories were added to hold them: Beauty Devices, Coffee, Meal Replacements, Footwear, Socks & Underwear, Workwear, Kitchen & Cookware, Bath & Towels, Recovery & Fitness Gear and Pet Food. Every product was filed by what the brand itself calls it, not by what the brand mostly sells, so a silk hair bonnet sits in hair care even when the rest of the range is bedding.
What a listing is, and is not
A listing is not a review. We have bought and scored three products so far, all mattresses, and those pages show every factor and the weight it carried. Everything else is a listing: the facts, the price, the fine print, and the owners' word until ours is ready. If you own something we list, tell the next buyer how it held up. If we are missing a brand, suggest it, or buy us one to test.